Cuyahoga Falls, Ohio · Since 1993

Marketing Run by People Who Have Been Spending Their Own Money on It Since 1993.

Gilmores Inc has been in retail since 1993. Every channel we sell, we bought first for our own store, with our own money, in a business where a wasted ad budget shows up in the register the same month. We now run that same marketing for businesses across the United States.

Start with a free thirty minute call. We will tell you what we would do, and we will tell you if we are not the right people for it.

Book a Free 30-Minute Call

Why Hire a Retailer Instead of an Agency

We are not an agency that learned advertising from clients. We learned it as the advertiser. We have sat across the desk from every rep who is going to call you, bought what they were selling, and found out the hard way which parts of it worked. Retail margins do not forgive a bad buy. That is a useful thing for the person spending your budget to have lived through.

What Usually Goes Wrong

Almost none of it is about bad creative.

01You Buy Whatever Someone Came in to Sell You

The radio rep sells radio. The cable rep sells cable. The digital agency sells digital. Each one arrives with a deck proving their channel is the one that works. None of them is looking at your whole picture, because none of them gets paid to.

02Nobody Asked What a Customer Is Allowed to Cost

A campaign is not good or bad in the abstract. It is good if it brings you a customer for less than that customer is worth over the time she stays. Most owners have never put a number on that, so they cannot tell an expensive success from a cheap failure.

03One Channel, Running Alone, Underperforms

A postcard by itself is a postcard. A radio spot by itself is background noise. The return comes from the layering, and layering is exactly what a single channel vendor cannot sell you.

04Nothing Was Measured, So Everything Got Renewed

With no number attached, the buy gets renewed out of habit. The station calls in October, the spend goes back out, and three years later nobody can say what any of it did.

We know what a bad buy costs because we have eaten one. That is most of what we are selling you.

What We Offer

Every channel, planned and bought together rather than one at a time.

• Social and paid digital. Content, posting rhythm, paid placement, and messages answered by a person rather than left sitting overnight.
• Direct mail. Targeted lists, new mover data, saturation mail when you need reach fast, and design, print, and tracking handled.
• YouTube and connected TV. Your commercial on smart TVs and streaming devices, targeted by household and by interest instead of by broad daypart. Production included.
• Radio. Station selection, spot production, scheduling, live reads and endorsements, and negotiated rates, because a rate card is only a starting point.
• Television. Concepting, production, and placement on the programming your customer actually watches.

How They Work Together

Individually, each of these is real money for a modest bump. Layered, they compound. She sees the commercial while she is streaming, gets the postcard that weekend, hears the spot on her drive, and then the ad shows up in her feed. That is when she calls. We build the layers to run as one campaign with one message, and we move the budget toward whatever is producing.

What Industry Are You In? It Matters Less Than You Think.

Marketing works everywhere. The channels do not change from one business to the next. What changes is what a customer is worth to you, how far she will travel, when she is ready to buy, and how often she comes back. Those four answers are what a plan gets built on, and they are what the first call is for.

We work with businesses throughout the United States, in whatever line of work you are in. If we do not think we can help you, we will say so on that call rather than take the work.

How It Works

• The first call. Thirty minutes, no cost, no pitch deck. Your business, your customer, your budget, and a straight answer about whether we are a fit.
• The plan. Channels, budget, calendar, and the number each piece is expected to produce.
• Production and launch. Creative, print, spots, placement, and buying, with your approval on everything.
• Every month after. Reporting, adjustment, and budget moved toward what is working.

Common Questions

Do You Work Outside Ohio?

Yes. We work with businesses across the United States.

Do I Have to Buy Every Channel?

No. Layering works better and we will explain why, but plenty of owners start with one channel and add more as each one earns its place.

Do You Handle the Creative?

Yes. Spots, commercials, mail design, and social content are handled here, and you approve everything before it runs.

What Is the Minimum Budget?

It depends on the mix and on your market. What we will not do is take a budget too small to produce anything and let you find that out four months in.

How Long Before I See Something?

Direct response channels report inside weeks. Name recognition work is measured in months, and anyone who promises you otherwise is selling you something.

Start With a Conversation That Costs Nothing

Thirty minutes. You will come out of it knowing more about your own advertising than you did going in, whether or not you ever hire us.

Book Your Free 30-Minute Call

Or call us at 330-715-6345. We answer our own phone.